How to gain insights from Amazon reviews at scale with R and ngrams

‍

Amazon Reviews are fundamental to the success of your revenue growth within the Amazon Marketplace. Whether it is understanding your own reviews, those of your competitor, or even product research for a new launch or idea.

Either way, scrolling through each review one by one is certainly not going to work at the smallest of scales let alone when you have thousands of reviews to process like our client and their competitors.

Within this very first MashMetrics Analytics Jam our Senior Technical Analyst, Mayo Racek, will demonstrate how he utilizes his Data Science and Marketing Analytics skills to:

• Scrape hundreds or even thousands of reviews from Amazon – safely and kindly
• Process the text down to the most important phrases, eliminating noise words
• Splitting the phrases into their positive and negative sentiment
• Visualizing the analysis through bar charts and then ultimately a word cloud

‍