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October 23, 2024
Thomas Bosilevac

Top Queries used within Google Analytics 4

This guide is your passport to unleashing the full potential of GA4, especially for those well-versed in SQL and the intricacies of specialized queries, including the powerful unnesting technique within BigQuery.

Introduction

Embark on an analytics journey that transcends boundaries with the integration of the free BigQuery export feature into Google Analytics 4 (GA4). This guide is your passport to unleashing the full potential of GA4, especially for those well-versed in SQL and the intricacies of specialized queries, including the powerful unnesting technique within BigQuery. Providing a seamless experience, the guide offers direct links to both specific and generalized queries, ready for plug-and-play integration into your BigQuery instance. As you dive into the vast realm of GA4, this guide becomes your compass, navigating through the top queries essential for extracting invaluable insights and actionable data. Whether you're customizing tables, modifying data, or seeking strategic decision-making capabilities, this exploration equips you with the tools to optimize GA4 with BigQuery effectively.

Examples:

We provide practical examples that showcase the real-world application of these queries. From understanding user behavior through Total Daily Users and Events to optimizing content strategies with the GA4 Landing Page Report, these examples offer hands-on insights. Each query is accompanied by clear instructions on customization, ensuring you can seamlessly apply them to your unique analytics challenges.

  • Total Daily Users and Events:
    • Uncover daily user insights and event data, leveraging the seamless integration of GA4 and BigQuery.
  • Total Daily Count of Users, New Users, Sessions and Events:
    • Tailor your analytics by obtaining a holistic view of user activities, including new users, sessions, and events.
  • Total Sessions per Medium:
    • Explore user engagement categorized by traffic sources, optimizing strategies based on medium-specific insights.
  • Previous and Next Page Path:
    • Dive into user journeys by analyzing previous and next page paths, enhancing website flow and content strategies.
  • GA4 Landing Page Report:
    • Gain valuable insights into landing page performance, empowering you to optimize content and improve user experiences.
  • Traffic Acquisition Report:
    • Understand traffic acquisition dynamics, unlocking strategies to enhance user acquisition and engagement.

Conclusion:

Empower your data-driven journey by combining GA4 and BigQuery. This guide not only introduces you to the possibilities but also provides plug-and-play queries for immediate implementation. Customize queries based on your specific needs, modifying tables and data to unlock a world of actionable insights and drive digital success. Dive into the future of analytics with GA4 and BigQuery today!