Welcome Back to the Data Party 🎉

Hey data friends—Happy 2025!

First off, let me say: My bad. It’s been four long years of radio silence. When COVID hit (yep, still bringing THAT up), MashMetrics was everywhere—tweets, posts, LinkedIn comments—daily. From dashboard reviews to Analytics Jam, we used our remote skills to keep people connected.

Then things took off. 🚀

We shifted focus from marketing to serving our clients. Can you blame us? (Actually, yes, you can. 😂) Our outreach has been silent but deadly—all puns intended.

What Happened?

📈 We scaled operations instead of just adding more clients.
🌱 We organically expanded within existing organizations.
🏢 We focused on culture & retention (because great teams build great things).
💰 We sustained healthy margins & invested in internal products.

Now? We’re ready to help more organizations advance their data maturity.

Shoutout Time 🙌

We wouldn’t be here without some incredible partners:
✅ Oak Creek Trail
✅ .eyeful Media
✅ Casey Markee
✅ Branko, Jamie, Eric and Lee for consistently mentioning us✅ KPDI Digital… and so many others who fueled our growth.

Our Plan: Fresh Insights, Tactical Wins 🎯

We’re rolling out new content to support marketing, IT, and data leaders—helping:
💡 CMOs, CIOs, Product Managers advance analytics maturity
📊 Data engineers & analysts deliver insights leadership actually cares about

Here’s what’s coming:

📅 Series 1: AI for Data Analytics—From Definition to Execution
📅 Series 2: Dashboard vs. Report vs. Full Analysis—When & Why
📅 Series 3: You’re Collecting & Reporting Data… Now What? (Our Data Maturity Model)
📅 Series 4: Building a Marketing Data Warehouse—Your Single Source of Truth
📅 Series 5: A Month in the Life of a Marketing Analytics Team—Audits to Zealotry

We look forward to getting back to our regular programming!