Attribution: The difficult answer to where your marketing dollars are best spent. This has been a challenge for as long as marketers have been using more than one marketing method. Why does it continue to be so hot now? I believe it is because we expect there to be an easy software solution since this…
To navigate using the stars, you need to be clear on where you want to go. You also need to recognize the points in the sky that form constellations. Those are the points and combinations that help you make sense of the full picture of the sky.
In a similar fashion, this step of our process helps you align your data points. We define your KPI’s, the metrics that affect them. We define your targets and the tactics used to achieve them. The resulting measurement plan is a reference document and strategy that helps you focus on what matters. No more, no less.
SiteTuners is a global leader in conversion rate optimization. With Tim Ash at the helm, they’ve increased conversions for household brands such as Groupon or Canon, as well as niche e-commerce leaders like SpyTec. When they approached us with SpyTec, there was a need for a measurement plan and execution that would support re-engagement of previous and …
RDG is a web design agency and a leader in marketing places for travel, tourism, and economic development focused on emerging technologies. Coming to us referred, RDG needed an analytics partner who could deliver results, move quickly and …
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The work you guys are doing for Spy Tec is awesome.
The level at which you work is far above my GA experience – not the results revealed, but the magic you wield.