Why WordPress?
Here at MashMetrics, we are often asked about which is the best content management system platform for small to medium-sized businesses. Hands down the answer to that question is WordPress.
Since 2003, WordPress has steadily climbed to its now number one position with almost 55% of the market share compared to its closest competitors, Joomla and Drupal with a combined 16% share.
WordPress dominates, and trends indicate its growth will not slow down anytime soon.
Why is WordPress so successful? Ease of use. It’s so easy, 8-year-old you could use it. With WordPress, you can easily add content, upload photos, images, videos. You can add special features quickly by selecting from hundreds if not thousands of extra add-ons called plugins.
One of the most important features is the way that you can easily optimize it for search engines. And once you get visits from those people searching the web for what you offer, you can use Google Analytics for WordPress to find out a ton of valuable information about them!
WordPress Meets Google Analytics
Lead generation or traffic engagement is the reason why you have a website right? No matter how confident you are about your goods and services, it doesn’t matter much if your site doesn’t pique the interest of your visitors. Your website is your primary spokesperson for your target audience.
So naturally, you have to keep on checking how your WordPress site and its pages are being perceived by the searchers. Based on the insider data you get from GA, you can tweak and massage your site according to user preferences and make your brand even more beloved for having already read your potential customer’s minds.
Since you have places to go and people to meet, it’s not practical for you to keep a constant eye on the user activity on your site. And that is where Google Analytics comes to the rescue.
Developed by Google (duh), GA is designed to track, analyze & report on-site data. It’s the industry-standard tool for measuring user engagement and the most used analytic tool today.
Put simply; Google Analytics is your window to traffic conversion. If you already have a WordPress site and you have not conducted a google analytics WordPress install yet, it is essential for your website and overall business that you do it now.
Comprehensive data on visitors and visitor engagement with the website
The fundamental reason behind getting a GA installation in your WordPress website is the easy access to comprehensive data on traffic and visitor engagement with your site.
A sample of some of the most important insights you will gather from Google Analytics are:
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- The volume of traffic on your website every day
- The source of that traffic
- Which websites send the most traffic to you
- Time spent by each visitor on your site and pages
- Pages that experience maximum user engagement or retention
- Number of visitors that converted to customers
- Which blog posts get the most love
- How long do people scroll down your pages
- The number of clicks on buttons that matter like “Buy” or “Download.”
- And of course, how many people bounce from the home page versus start exploring your site
User Engagement with Your Brand beyond the Website
Google Analytics will also provide insights on user engagement with your brand beyond your website. For example, you will receive reports on things like how long your visitors are watching your YouTube videos. Moreover, you will also get a record of whether users are clicking on your different outbound links, such as Partners, Affiliates and so on. And Google Analytics will also show you how many website visitors clicked on the Instagram or Facebook buttons you are hoping they will discover.
Most preferred search terms by users
Google Analytics will show the specific search terms that led people to your site. The #1 analytics tool can scan over 20 prime search engines and also international engines. This data will provide an insight into the keywords that are attracting the most visitors, and you can use this data on your website to get and retain more traffic.
Deeper, More Insightful Metrics
There are other tools out there for measuring traffic, but nothing can beat the comprehensiveness of Google Analytics and the price! With GA, you can peek at broader and more insightful metrics which further help with more informed branding decisions.
In Summary
WordPress makes it easy to create and share content. Google Analytics helps to gather an intensive and vivid idea of both the strengths and limitations of your site regarding user engagement. These findings can further guide you to shape your site and marketing campaigns to match your audience expectations. With WP and GA together, you can discover what content would be the most tailored to fit audience you expectations then quickly present them with content that turns them from mere visitors into lucrative customers for a long, long time.
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