Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
Defining what metrics to watch to see how you are performing against your marketing goals in 2020 can be a challenge. It seems like thousands of metrics scattered around the galaxy for most marketing teams and even agencies. This post will walk you through our iron-clad process to start turning your data into dollars!