Setting up a Google Analytics account so that it produces reliable data that is also actionable requires a series of customizations rather than just using it out of the box. It is critical to configure all of the import areas of your account and to build custom events and custom goals to really understand how your website is performing compared to your business goals.
Step 1) Create Google Analytics Profile
The first step in a Google Analytics Setup is either getting access to an existing account or by creating a brand new one. If you are going to create a new account there are just a few simple steps to follow.
- Login to Google Analytics with a gmail account and navigate to the ADMIN section by clicking on the gears on the bottom of the GA left navigation.
- Enter your business’s name as the “Account Name” and then enter your website URL as the “Website Name” and the “Website URL”.
- Click “Get Tracking ID”.
- Make note of your new “Tracking ID” we will need this for the Google Tag Manager setup.
Step 2) Setup Google Tag Manager
Google Tag Manager is a great way to scale managing tracking pixels as your marketing needs and sophistication evolve over time. Google Tag Manager also excels when doing a Google Analytics install because it allows you to add custom event tracking consistently. We have built a custom GTM container that has all of our event tracking loaded in it so that we can get our clients consistent event tracking extremely efficiently.