The Data Drive

Welcome to your go-to hub for all things data. From expert insights to practical how-to guides, this is where you'll find everything you need to make sense of your analytics. Whether you're looking to learn new skills, solve specific problems, or stay ahead of industry trends, we've got the resources to help you turn data into action.

Search icon
How-Tos
Resources
Strategy
All
X Clear
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Why are my Google Analytics (GA4) and Google Ads conversions different
Resources

Why are my Google Analytics (GA4) and Google Ads conversions different

One question we get on a frequent basis is why conversions are different between tools. We may assume that a conversion is a conversion, a click is a click. That would be WAY too easy. Even within the same company (GOOGLE), tools may have different definitions. In our first comparison, here is Google Analytics vs its favorite integration Google Ads.

October 24, 2024
Defining your marketing goals
Strategy

Defining your marketing goals

In every industry and department, everyone has their “North Star”. Marketers, Business Analysts, even your SEO guy may refer to them as their SMART goals, or KPI’s or OKRs (Objectives and Key Results) as all the latest companies like to call it now. Many times it is just a mesh of general metrics.

October 24, 2024
Total Daily Users and Events using BigQuery
How-Tos

Total Daily Users and Events using BigQuery

This blog post dives into crafting a potent SQL query for extracting pivotal metrics: Total Daily Users and Events. Serving as a guide through the labyrinth of data, this query unveils the sheer volume of user interactions ("total_events") and the unique identities behind them ("total_users").

November 28, 2023
Top Queries used within Google Analytics 4
How-Tos

Top Queries used within Google Analytics 4

This guide is your passport to unleashing the full potential of GA4, especially for those well-versed in SQL and the intricacies of specialized queries, including the powerful unnesting technique within BigQuery.

November 28, 2023
Total Daily Count of Users, New Users, Sessions and Events using BigQuery
How-Tos

Total Daily Count of Users, New Users, Sessions and Events using BigQuery

In this exploration, our query becomes a guide through the labyrinth of data, unraveling the profound insights encapsulated within the realm of Total Daily Count of Users, New Users, Sessions and Events using BigQuery.

November 28, 2023
GA4 Landing Page Report using BigQuery
How-Tos

GA4 Landing Page Report using BigQuery

Google Analytics 4 (GA4) is a powerhouse, offering profound insights into user behavior and website performance. To harness GA4's full potential, mastery of SQL queries is indispensable.

November 13, 2023