Here are a few tools and resources we use to deliver value faster for our clients

Measurement Template

In order to efficiently capture our clients marketing channel details, UTM needs, content group definitions, top – middle – and bottom of the funnel goals and all the other settings required for a comprehensive analytics implementation we created this template.

Beyond just a requirements docment, also use this to set your qualitative and quantititve OKRs Objectives, Tactics and Key Results. We utilize this information when setting up performance monitoring and automated alerts.

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Checklist | Google Analytics Custom Setup

In addition to the Measurement Plan Template, we have also condensed several time saving tools into a single spreadsheet. Find Query Parameters, Organize your marketing sources into specific channels, organize your goals and events, and so much more.

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Best Practice Goal and Filter settings

One of the key components to our MashMetrics Google Analytics Framework are the 40+ (and growing) filters we setup to keep data clean and accurate along with 15 general purpose goals we install for almost all our clients. We recently extended this documentation to include the Custom Dimensions we automatically install as well as calculated metrics and other best practices.

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MashMetrics URL Query String Finder

Query parameters are great for developers, and not so bad for your website either. They are horrible when trying to analyze traffic surrounding landing pages, looking at pathing reports, or just trying to understand your Top Pages. Use this Google Spreadsheet automation to find and fix this problem. For further instructions and more information on how to remove query parameters from Google Analytics read our blog about it.

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[SAMPLE] eCommerce | Data Studio Dashboard

There are only a hundred and one Google Data Studio reporting templates that you can simply copy and paste. While not for the light at heart, our reporting template combines custom goals, content groups, Custom Dimensions and more into a reporting platform that is better than Google Analytics itself!

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Checklist Goals and Alerts | DataBox

How quickly will you know if your organic traffic tanks? Where are you in relation to your CPC goals? Databox Automated performance monitoring and alerts are at the center of assuring data is adopted across your organization. Waiting for the weekly dashboard (that just shows overall results) or worse yet the monthly review is not good enough anymore.

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Google Tag Manager Element Organization

Rename your tags in a very easy and optimized way.

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Standard Container. JSON – Google Tag Manager

At the core of the MashMetrics analytics framework is our advanced Google Tag Manager container that allows for seamless and errorfree implementation of a set of events, custom dimensions, and retargetting options. For more information surrounding the MashMetrics framework, and specifically Google Tag Manager, read our step-by-step how to series.

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MashMetrics GTM Container Contents-v1

What good is a container without a label?! In order to keep our standard Google Tag Manager container organized and easily adaptable by other agencies, we created this quick reference that highlights each of the tags, triggers, and variables used for each functional element such as Video Performance, Scroll tracking, and others.

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Google Data Studio|CASE Statements Dimension

In order to customize our Google Data Studio template we create a series of new fields for content grouping, channel grouping, Pages Per Visit, and more to make the reporting much easier. Our github repo contains several examples that we use on a daily basis.