Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
Meet your sales, marketing and revenue goals by having clear objectives, targets and KPIs
Trying to find the moon is pretty easy to the bare eye. Beyond that, humans need stronger tools to see the stars. The sheer amount, however, makes it difficult to navigate, at least without defining the constellations they may be organized in. Your business has a universe full of data being collected by various tools. What you may need help with however is defining which data maps to your own objectives to track the progress of your goals.
We help define your KPI’s and targets along with the metrics that affect them. This aids in documenting or identifying your ideal marketing and analytics stack. The resulting measurement plan is a reference document and strategy that helps you focus on what matters and we use it in the next phase which is the setup and configuration of your toolset.
Resources & Articles to help you define your goals and objectives
Defining what metrics to watch to see how you are performing against your marketing goals in 2020 can be a challenge. It seems like thousands of metrics scattered around the galaxy for most marketing teams and even agencies. This post will walk you through our iron-clad process to start turning your data into dollars!
SiteTuners is a global leader in conversion rate optimization. With Tim Ash at the helm, they’ve increased conversions for household brands such as Groupon or Canon, as well as niche e-commerce leaders like SpyTec. When they approached us with SpyTec, there was a need for a measurement plan and execution that would support re-engagement of previous and …
RDG is a web design agency and a leader in marketing places for travel, tourism, and economic development focused on emerging technologies. Coming to us referred, RDG needed an analytics partner who could deliver results, move quickly and …
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What Our Clients Say
The work you guys are doing for Spy Tec is awesome.
The level at which you work is far above my GA experience – not the results revealed, but the magic you wield.
MashMetrics delivered a solid Google Analytics set-up that helped my colleagues and I access and act on key data that had long eluded us. It was a complex, multi-domain project, solidly and expertly executed.
Branko and Mashmetrics were recommended to me by one of my contacts as the best person to help us get our Google Analytics environment set-up and working properly and he definitely did!
Branko is super knowledgeable and dedicated. He was able to understand the unique needs and not only willing but also able to accommodate them, even making recommendations that would have technically fallen out of the scope of work we agreed on.
Branko is not only an expert he is also a very nice guy and easy to work with!
Thomas is my go to guy for consulting when it comes to advanced google analytics implementation, data insights using visualization and custom reports. I would recommend Thomas to anyone who needs help with web analytics configuration, analysis or insights to improve their marketing results.
“Well, you not only installed Google Analytics, you Transformed it into something incredibly readable, understandable, useful, and actionable. Those are four things that Analytics has NEVER been before. Now we can see what our traffic is doing, where it comes from, what it does, and how to profit from it.”