Overall Picture of Tastemade’s Website Analytics
Tastemade is a global leader in online recipes and the foodie community. They publish “recipes that taste good, videos that feel good”. Their online store sells some of the most specialized, crafty and visually appealing kitchen gear you’ve ever seen – along with some of the most alluring travel content. Their marketing is some of the most innovative and creative out there; Tastemade is often among the first to successfully use a novel platform or method.
The marketing department of the ecommerce division reached out to us when they decided to pull the trigger on collecting insights for their food blog and the large-scale holiday campaign they were about to launch. They were referred to us by an analytics guru and asked us to manually audit their GA setup.