MashMetrics weekly Analytics Jam features Mayo Racek as he extracts Google Analytics landing page data at scale with R to perform analysis on large sets of content. We then take out the noise, hone in on a single directory, rank content by day launched (or it first appearing), and more. To allow the content and marketing teams to perform their own analysis, we extract to DOMO and or Google Data Studio.
Once your stars are defined and telescopes configured correctly, the value of that work starts to pay off when we extract insights to help you make data-driven marketing action. We help your advanced marketing get better and better over time. It is like when you learn to use the stars to navigate and set your direction with confidence.
Whether you want us to answer specific questions, coach you up, or do regular analysis meetings with a dedicated team member – insights that you act on is where the rubber meets the road.
Resources & Articles
Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
Tastemade is a global leader in the foodie community, publishing “recipes that taste good, videos that feel good”. Their marketing is some of the most innovative and creative, often among the first to successfully use a novel platform. Referred to us by an analytics guru, they needed insights about their food blog and the large-scale holiday campaign they were …
RDG is a web design agency and a leader in marketing places for travel, tourism, and economic development focused on emerging technologies. Coming to us referred, RDG needed an analytics partner who could deliver results, move quickly and …
Tools & Tech Partners
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What Our Clients Say
MashMetrics were able to understand the unique needs and not only willing but also able to accommodate them, even making recommendations that would have technically fallen out of the scope of work we agreed on. They are not experts, they are also very nice guys and easy to work with!