Introduction Google Analytics 4 (GA4) is a powerhouse, offering profound insights into user behavior and website performance. To harness GA4’s full potential, mastery of SQL queries is indispensable. This blog post dives into crafting a potent SQL query for extracting pivotal metrics: Total Daily Users and Events. Serving as a guide through the labyrinth of…
Introduction Google Analytics 4 (GA4) is a powerhouse, offering profound insights into user behavior and website performance. To harness GA4’s full potential, mastery of SQL queries is indispensable. In this exploration, our query becomes a guide through the labyrinth of data, unraveling the profound insights encapsulated within the realm of Total Daily Count of Users,…
Introduction Embark on an analytics journey that transcends boundaries with the integration of the free BigQuery export feature into Google Analytics 4 (GA4). This guide is your passport to unleashing the full potential of GA4, especially for those well-versed in SQL and the intricacies of specialized queries, including the powerful unnesting technique within BigQuery. Providing…
Introduction Google Analytics 4 (GA4) is a powerhouse, offering profound insights into user behavior and website performance. To harness GA4’s full potential, mastery of SQL queries is indispensable. In this blog post, we unravel the intricacies of user interactions on landing pages, offering a detailed GA4 Landing Page Report using BigQuery. The provided code dives…
Introduction Google Analytics 4 (GA4) is a powerhouse, offering profound insights into user behavior and website performance. Explore the intricacies of user traffic with our GA4 SQL query designed to illuminate the Traffic Acquisition Report. In this comprehensive guide, we decipher user sessions, engagement patterns, and key metrics to empower businesses with actionable insights. Whether…
MashMetrics weekly Analytics Jam features Priscilla Neto demonstrating how we combine Google Analytics, Google Search Console, Google Ads, Keyword Hero, Onpage Hero and more with Google Data Studio. She also walks through our various CASE statements that we create to make the data more comprehendable.
Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
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Google Tag Manager is a great way to scale the management of tracking pixels as your marketing needs and sophistication evolve over time. Google Tag Manager also excels when doing a Google Analytics install because it allows you to add custom event tracking consistently. We have built a custom GTM container that has all of our event tracking loaded in it so that we can get our clients consistent event tracking extremely efficiently.