Google Tag Manager is a great way to scale the management of tracking pixels as your marketing needs and sophistication evolve over time. Google Tag Manager also excels when doing a Google Analytics install because it allows you to add custom event tracking consistently. We have built a custom GTM container that has all of our event tracking loaded in it so that we can get our clients consistent event tracking extremely efficiently.
While the Google Analytics Property is the main storage group (you only have one UA-ID per Property) you can use Goals to determine how effective your marketing, landing pages and others are performing. Furthermore you can add filters to keep your data clean while also assuring it meets various privacy laws like GDPR and CCPA.
Understanding the performance of your data over a series of time is pretty much the most popular way we look at out Web Analytics, and most other digital data as well. Google Data Studio has many ways to slice and dice by date, check them out here.
As with all our DIY content, this started with a challenge on our team, we dug in, and are now sharing our findings with you!
We are now ready to start the data collection process. This quick post will show you step by step the best practices in installing Google Tag Manger (easier than you thought) for WordPress, Shopify, or any site. We will also detail the best ways to preview and test to make sure you are collecting accurate, actionable and accessible marketing analytics data!
Query string parameters (or name\value pairs) such as “fbclid” from Facebook or “_hsenc” if you are using HubSpot are likely killing your ability to do page level reporting in Google Analytics and perhaps even other tools you have connected to your Google Analytics data. Considering the problem lurks way down at the bottom of your…
At MashMetrics, it is our job to deliver data. Sometimes we get to be uber creative when we deliver a custom analysis or use visual best practices if building a Google Data Studio Marketing Dashboard. Neither of these takes the place of anomaly reporting and alerts which is getting more and more sophisticated of course…