Overall Picture of SiteTuners Web Analytics
SiteTuners is a global leader in the conversion rate optimization space. With Tim Ash at the helm, their team has increased conversions for household brands such as Groupon, Canon or Intuit; growing brands like Lifetime Fitness; niche e-commerce leaders like SpyTec.
SiteTuners is our go-to partner when we notice a site doesn’t need more traffic but needs to reap more from the traffic they are already getting. MashMetrics is their go-to partner when the agency needs to define the performance data they should be acting on now.
When you’re a leader in a niche space, it can become ever so difficult (not to mention expensive) to grow your new visitors. SpyTec, a client of SiteTuners, is a multimillion-dollar e-commerce site selling surveillance gear. Their Magento store goes far beyond a simple Add To Cart button. The site utilizes quizzes, wizards, pop-ups and other methods to help engage users towards conversion. They also re-engage previous and loyal customers.
MashMetrics can integrate Magento with Google Analytics and provide Site Tuners with data they can turn into gold for their client SpyTec.
The Problem With Their Data
SpyTec had low confidence in their ability to use best practices in tracking the right goals and events as well as in the actual methods being used to track them.
The team at SpyTec needed to know more than simply what % of users filled out a wizard or quiz. While that makes a great baseline, it does not answer a plethora of other actionable questions. For instance, do wizards for one product group work better or worse than others? What is the impact of the number of questions asked? If not a direct contributor to revenue, what is the contribution to email lead generation?
The data is important, with essential stakeholders looking at it. But who wants to navigate through the complex Google Analytics interface when the founder asks for it? SiteTuners didn’t. They needed a solution that’s quick, clean and easy..