MashMetrics weekly Analytics Jam features Mayo Racek as he extracts Google Analytics landing page data at scale with R to perform analysis on large sets of content. We then take out the noise, hone in on a single directory, rank content by day launched (or it first appearing), and more. To allow the content and marketing teams to perform their own analysis, we extract to DOMO and or Google Data Studio.
We dig through details to find opportunities and make data backed recommendations
Once your stars (data) are defined and telescopes (analytics tools) aligned correctly, you (or your MashMetrics team) can now precisely and quickly extract insights to help you make data-driven marketing changes and improvements. Instead of taking a risky guess on your next project, look at your data to find the best.
See how a MashMetrics Analytics Pro can deliver data-driven opportunities and recommendations for your organization (or your marketing agency clients). This is where the ROI of analytics pays off! Start to turn your data into dollars! Guaranteed!
Resources & Articles
Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
Tastemade is a global leader in the foodie community, publishing “recipes that taste good, videos that feel good”. Their marketing is some of the most innovative and creative, often among the first to successfully use a novel platform. Referred to us by an analytics guru, they needed insights about their food blog and the large-scale holiday campaign they were …
RDG is a web design agency and a leader in marketing places for travel, tourism, and economic development focused on emerging technologies. Coming to us referred, RDG needed an analytics partner who could deliver results, move quickly and …
Tools & Tech Partners
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MashMetrics were able to understand the unique needs and not only willing but also able to accommodate them, even making recommendations that would have technically fallen out of the scope of work we agreed on. They are not experts, they are also very nice guys and easy to work with!