Attribution: The difficult answer to where your marketing dollars are best spent. This has been a challenge for as long as marketers have been using more than one marketing method. Why does it continue to be so hot now? I believe it is because we expect there to be an easy software solution since this…
Why WordPress? Here at MashMetrics, we are often asked about which is the best content management system platform for small to medium-sized businesses. Hands down the answer to that question is WordPress. Since 2003, WordPress has steadily climbed to its now number one position with almost 55% of the market share compared to its closest…
While we wish we could setup Google Search Console for you, we can’t. We never will login “as you” and if we used our own credentials it would change your rights within Search Console, and you don’t want that! Step 1) Creating Search Console Account If you have not set-up Google Search Console at all, we…
Unless you are like all of us here at MashMetrics you may be taken a little aback by “Analytics”. Don’t worry, we are not going to attack you with all kinds of techno-babble. Follow our 10 Step Program to not only understand web analytics but also be so engaged with the new insights you can…
Welcome to the MashMetrics Google Analytics Library. Here you will find Custom Reports, Google Data Studio Templates, Segments and much more. While some of these assets can be used by anyone, others rely upon MashMetrics Enhanced Analytics installation. Those are marked with an asterisk “*” Custom Reports: * Content Performance Report * Page Actions *…
Due to the means in which MashMetrics measures Session Time (and Scroll Tracking) there may be time’s where your Users, Sessions and Page Views may seem misaligned. In fact, when you look closer, it is telling you more of the truth. Out of the box, Google Analytics ONLY is measuring when your page is loaded….