Yee Haw! We are done with the basics. I know you are excited to start seeing data so let’s get on with it. Instead of installing Google Analytics on your pages and reling upon your development friend to keep making small changes to your website we are going to use Google Tag Manager. This will…
Query string parameters (or name\value pairs) such as “fbclid” from Facebook or “_hsenc” if you are using HubSpot are likely killing your ability to do page level reporting in Google Analytics and perhaps even other tools you have connected to your Google Analytics data. Considering the problem lurks way down at the bottom of your…
At MashMetrics, it is our job to deliver data. Sometimes we get to be uber creative when we deliver a custom analysis or use visual best practices if building a Google Data Studio Marketing Dashboard. Neither of these takes the place of anomaly reporting and alerts which is getting more and more sophisticated of course…
Attribution: The difficult answer to where your marketing dollars are best spent. This has been a challenge for as long as marketers have been using more than one marketing method. Why does it continue to be so hot now? I believe it is because we expect there to be an easy software solution since this…
Why WordPress? Here at MashMetrics, we are often asked about which is the best content management system platform for small to medium-sized businesses. Hands down the answer to that question is WordPress. Since 2003, WordPress has steadily climbed to its now number one position with almost 55% of the market share compared to its closest…
While we wish we could setup Google Search Console for you, we can’t. We never will login “as you” and if we used our own credentials it would change your rights within Search Console, and you don’t want that! Step 1) Creating Search Console Account If you have not set-up Google Search Console at all, we…
Unless you are like all of us here at MashMetrics you may be taken a little aback by “Analytics”. Don’t worry, we are not going to attack you with all kinds of techno-babble. Follow our 10 Step Program to not only understand web analytics but also be so engaged with the new insights you can…
