Understanding the performance of your data over a series of time is pretty much the most popular way we look at out Web Analytics, and most other digital data as well. Google Data Studio has many ways to slice and dice by date, check them out here.
As with all our DIY content, this started with a challenge on our team, we dug in, and are now sharing our findings with you!
Defining what metrics to watch to see how you are performing against your marketing goals in 2020 can be a challenge. It seems like thousands of metrics scattered around the galaxy for most marketing teams and even agencies. This post will walk you through our iron-clad process to start turning your data into dollars!
Query string parameters (or name\value pairs) such as “fbclid” from Facebook or “_hsenc” if you are using HubSpot are likely killing your ability to do page level reporting in Google Analytics and perhaps even other tools you have connected to your Google Analytics data. Considering the problem lurks way down at the bottom of your…
At MashMetrics, it is our job to deliver data. Sometimes we get to be uber creative when we deliver a custom analysis or use visual best practices if building a Google Data Studio Marketing Dashboard. Neither of these takes the place of anomaly reporting and alerts which is getting more and more sophisticated of course…
Attribution: The difficult answer to where your marketing dollars are best spent. This has been a challenge for as long as marketers have been using more than one marketing method. Why does it continue to be so hot now? I believe it is because we expect there to be an easy software solution since this…
