MashMetrics weekly Analytics Jam features Priscilla Neto demonstrating how we combine Google Analytics, Google Search Console, Google Ads, Keyword Hero, Onpage Hero and more with Google Data Studio. She also walks through our various CASE statements that we create to make the data more comprehendable.
Turn analysis into progress with meaningful team reporting
Star maps have lines, shapes and other guiding elements that tell you where to look when exploring the galaxy. Crews have routines for checking on key information and adjusting course accordingly.
We make your data accessible to your entire crew so you can easily understand the impact of your marketing and website changes. We don’t do this by sending overwhelming, cluttered, non-actionable pdf’s. To augment our analysis work, or yours, we combine automated performance alerts with interactive tailored visualizations that tell your organizations story.
Resources & Articles
MashMetrics weekly Analytics Jam features Mayo Racek as he extracts Google Analytics landing page data at scale with R to perform analysis on large sets of content. We then take out the noise, hone in on a single directory, rank content by day launched (or it first appearing), and more. To allow the content and marketing teams to perform their own analysis, we extract to DOMO and or Google Data Studio.
Creating Custom Channel Groups within Google Analytics is essential to quickly and accurately reporting your marketing efforts. While source / medium may be too granular to show your boss, channel groups allow you to organize various source / medium combinations, campaign types, landing pages and more. This article explains how to best take advantage of this, shows examples of how to use CASE dimensions in Google Data Studio to use these channel groups, and more.
Tastemade is a global leader in the foodie community, publishing “recipes that taste good, videos that feel good”. Their marketing is some of the most innovative and creative, often among the first to successfully use a novel platform. Referred to us by an analytics guru, they needed insights about their food blog and the large-scale holiday campaign they were …
RDG is a web design agency and a leader in marketing places for travel, tourism, and economic development focused on emerging technologies. Coming to us referred, RDG needed an analytics partner who could deliver results, move quickly and …
Main REPORT Tools & Tech Partners
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Our analytics implementation will help you define, setup, analyze and report your online marketing data from Google Analytics, AdWords, Facebook, email flows, display remarketing, Shopify, and much, much more.
What Our Clients Say
When our agency is in need of absolute answers to make critical decisions or judge the efficacy of a campaign, David’s team is our first stop.