In every industry and department, everyone has their “North Star”. Marketers, Business Analysts, even your SEO guy may refer to them as their SMART goals, or KPI’s or OKRs (Objectives and Key Results) as all the latest companies like to call it now. Many times it is just a mesh of general metrics.
With so many metrics floating around, it can be difficult to define the ones that matter to your business. Download the same measurement plan template we use to facilitate this for our clients. Then watch the video or read below on about how we at MashMetrics help organizations through the critical definition step along the path of analytics maturity.