You may be wondering – if my website is not collecting PII (Personally Identifiable Information) within Google Analytics, and I am not using other adtech cookies that fall under GDPR regulations, why should I burden my users?
The truth of the matter is, you do not need to burden anyone. Instead, go make the following tweaks to Google Analytics. For some clients we implement this across their entire site; for others, only certain key landing pages. This allows the best of both worlds. Tracking your important or engaged users with cookies, but perhaps leaving others alone.