The MashMetrics Google Data Studio template

Google Analytics is a super powerful tool.  The data it collects, processes, transforms and then displays, all for free, is nothing short of amazing.  Google Analytics has been an amazing tool for over 15 years, however, the data has become overwhelming.  Averages, “vanity” level metrics, and Top 20 reports do not help organizations find value from the data.

That is why a few years ago we welcomed Google Data Studio to the Google Marketing Platform!  With seamless integrations into Google Analytics, Google Ads or even Google BigQuery (and much more), Data Studio offers the data transformation, visualization and customization requirements to making analytics a bit easier.  When analytics are easy to decipher, data-informed decisions become adopted across your organization.

What makes our template so different?

Global Report Filters

Quickly slice and dice your data by New\Returning Visitors, Location, Mobile or Desktop and\or Marketing Channel.  Do not trust overall averages, easily drill and see how various cohorts of users are reacting on your site and target appropriately.

Year-over-Year reporting

Easily and consistently view your Year-over-Year progress as well as the last 24 month trend.  Was this months decrease an anomoly or seasonal?  How much further do I have to reach last months totals?  Answer these and more questions at a glance.

Flexible Data Ranges

While Google Analytics provides a few important presents and of course custom data ranges, Data Studio goes well beyond that!  Choose from several most used ranges such as last 90days, 12 weeks, Last Year, Last Month and so much more.

Custom Dimension Groupings

Google Analytics provides super granular data.  You can “easily” answer how many users came back once, 7 times or even 15, but not a range.  The pages per session report is not any better.  There are several dimensions within Google Analytics were more digestably grouped.  With Google Data Studio Custom Dimensions (CASE statements) this can be done, so we did it!  These groups can even be used to filter through the data!

Color-coded Heatmaps

Easily compare and contrast between awareness (blue), engagment (orange) and conversion (green of course) metrics.  This color legend is consistently used throughout the entire dashboard to assure both quality (revenue per user) and quantity (total users) metrics are considered.

Built-in data accuracy audit

You can’t manage what you don’t trust!  Data accuracy issues can hit at any time.  Consistently check to make sure your data is being collected in the right manner with the audit reports.  From query string params to cross-domain tracking, goal usage to payment gateways, we got you covered.

What functionality do you put in your dashboards to make them more accessible?  Please leave a comment here and follow us on Linkedin and Twitter!