Google Analytics is a super powerful tool. The data it collects, processes, transforms and then displays, all for free, is nothing short of amazing. Google Analytics has been an amazing tool for over 15 years, however, the data has become overwhelming. Averages, “vanity” level metrics, and Top 20 reports do not help organizations find value from the data.
That is why a few years ago we welcomed Google Data Studio to the Google Marketing Platform! With seamless integrations into Google Analytics, Google Ads or even Google BigQuery (and much more), Data Studio offers the data transformation, visualization and customization requirements to making analytics a bit easier. When analytics are easy to decipher, data-informed decisions become adopted across your organization.